The largest and most successful dance-fitness phenomenon in over 125 countries, with over 12 million participants in over 110 thousand locations, is the Latin-inspired Zumba. The popularity of this global multimedia dance fitness party workout prompted Jeff Horing and New York-based Insight Venture Partners to make a minority investment in Zumba Fitness, the company behind this dance-fitness program. Jeff Horing is Managing Director at Insight and is now part of the Board of Directors of Zumba Fitness. This fresh investment and Insight’s technology and online skills are expected to deliver further growth and mass attention to the Zumba brand.